Concept

What if there was a way to discover more interesting, like-minded people on dating sites? Well, Penguin has the solution. Penguin has just launched its brand new dating app, Penguin Love.
App stores are swarming with dating apps. What makes this one different to the others? This app has a unique filtering system where it is compulsory to select the book genres you read and your top five favourite books of all time, so instead of having a bio on your profile, the books will have to speak for themselves or for you, for that matter. It is also compulsory to select the book genres of the people you would like to be matched with so that you have the opportunity to connect with readers who are different from you.

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The poster series will be a teaser for the app and will  give reasons why the app should be downloaded. The hope is that occasional readers will read more to seem more interesting and attractive on dating sites and that non-readers will be enticed to also participate in the new dating experience by taking up reading and seeing what all the fuss is about. The posters are in the order of the campaign roll-out.